Event case study…
Client: Havas Lynx (healthcare communications group)
Room: The Sir James Paget Room
Month: February 2017
Event: Healthcare Heroes- The Passion Project
The event was put together to celebrate those at the heart of leading change in the way healthcare is delivered. Being home to the British Medical Association, BMA House provided a natural pairing of celebrating individuals who have contributed and dedicated their time to helping others.
The Sir James Paget Room (named after the surgeon of Queen Victoria) was flooded with red uplighters which bought warmth and ‘heart’ to the room. The lights were dimmed for a thoughtful feel that relaxed the mind and allowed guests to enjoy the stories on the wonderful display boards. Over by the fire place, our four images which once hung were now lit by downward lights and featured four posters sharing more amazing inventions, fundraising and determination stories.
Before the guests arrived, I was able to walk around the displays and read the stories of the usually unsung heroes of healthcare, I felt the passion behind each achievement, innovation and selfless act. Stories such as ex BMX world champion, Tom Lynch who in 1999 set up the Ambulance Cycle Response Unit (C.R.U.) in West London. Teresa Chin who feeling isolated in her job as a nurse, set-up @WeNurses Twitter handle which encourage discussions between nurses in a similar position which now has 60,000 followers and Teresa has been nominated for an MBE in her services to nursing. To read more information on these inspiring stories and many more, please click here https://healthcare-heroes.com/heroes.
This was one of those events that will always resonate with me and one I wish could have been shared with so many more people. #HealthcareHeroes @havaslynxeu
Written by Jenny Darlow
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