2018 Christmas party trends

Latest survey results indicate continuing popularity of Christmas parties…

CHRISTMAS. Yes, you heard me right, don’t mention the dreaded ‘C’ word in May, you say! With just 7 months to go we’re gearing up for the Festive Christmas party season and all we need is YOU to join us. We were thrilled to discover that the Christmas Party is still high up on your agenda.

BMA House Christmas Courtyard image (2)

The 2018 London Christmas Party Survey, which was recently published by free venue finders Venue Search London, covers the party choices of over 300 corporate party buyers in the 2017 season, reveals the continued strength of this important London Christmas Party market and key trends and changes in buyers’ intentions for the upcoming 2018 season.

The top trends identified by the survey are:

The overall market remains strong with over 90% of 2017 party buyers planning to book a 2018 party and a further 9% awaiting a decision or approval.

The average spend per head rose by 2% in 2017 to £86.44 +VAT, with the proportion of buyers spending over £100 +VAT per guest rose from 28% to 32% in 2017.

55% of parties are now held at restaurants, bars and clubs (up from 52% in 2016), with 40% of buyers opting for tables at Shared Party Nights or in restaurants.

59% of parties still opt for the more formal seated lunch or dinner catering style, with no noticeable change in this trend since 2016.

BMA House Bauble 1- Marketing (5)

Thursdays and Fridays remain the most popular nights for parties, accounting for 69% of the total market.

Over half (56%) of 2017 Christmas parties finished after midnight with 17% ending after 1am indicating continuing demand for venues with late licences.

There is an increasing trend towards lunchtime events, which now represent 21% of the total Christmas party market (up from 18% in 2016).

Only 13% of buyers have booked their 2018 parties before the end of April, continuing the recent trend for later booking cycles for contracting Christmas party venues.

Average guest numbers are likely to increase for 2018, with 30% of respondees indicating an increase in guests for 2018 and only 4% forecasting a reduction from 2017.

BMA House Great Hall Christmas Party

Here at BMA House we are getting ready for another great December season. Join us for some festive fun and celebrate this joyous month in one of our four spectacular event spaces. Complete with flavoursome food, a warming mulled wine reception in our moonlit Courtyard and lively entertainment, we have what it takes to create your ultimate party! Whether is a traditional Festive Lunch, a Christmas Canape Reception or a full Evening Party, we’ll ensure your guests will enjoy every minute.

Click here for more information on our Christmas Package: http://www.bmahouse.org.uk/corporate-social-events/christmas-party-package-2018 or contact our creative event planners on tel: 020 7874 7020 or email: events@bma.org.uk

The full results are available for free download from the Venue Search London news portal.

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